Set up
APPROACH
Developing tools for data capture
Project management
Interviews (typically 30 minutes each)
Manual thematic analysis
Many pages of descriptive text with quotes used for illustrative purposes
Typically not included as the aim is primarily to describe the data
TRADITIONAL APPROACH
TIME REQUIRED
8 hours
25 hours
1 hour per interview
Approximately 40 hours
COST*
$1,200
$3,750
$7,500
$6,000
$18,450
50
Customer workshop to generate key questions designed to get an engaging response
Minimal time for the person to simply speak their answers
Initial customer workshop to refine the themes
Automatically developed by the Talkscape platform
Customer workshop every 4 months to explore the data and identify actions for improvement
Data Capture
Data Analysis
Data Reporting
Identifying Actions
Total Cost
Number of Respondents
COST
TIME REQUIRED
APPROACH
1 hour
Less than 5 minutes per person
1/2 day
Automatically generated
1/2 day
Voice Starter Annual Subscription
1000
$18,000
TALKSCAPE
Cost per respondent
$369
$18
Talkscape is significantly more cost-effective as compared to a traditional approach for capturing voice based, unstructured feedback data
Case Scenario - A traditional approach versus Talkscape
Traditional Approach: 50 people interviewed
Talkscape: Starter package with 5 questions per respondent (allowing for a total of 1,000 respondents)
* Assumes the average professional services fee of $150/hr for this level of work.