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Insights on voice based feedback, AI, & Impact
Practical guides, case studies, and product updates to help you act from authentic feedback


Effective public sector consultation: Best practices & tools for authentic engagement.
Governments and public sector organisations can design consultation processes that meet both the letter of the law and the spirit of authentic engagement. This blog discusses the benefits of prioritising authentic voice, the challenges and how to overcome them, best practice design principles, and the tools (traditional, digital, and voice-based) that can be combined into a roadmap for more effective, inclusive, and trustworthy consultation.

Peter Carswell
Sep 229 min read


How to use qualitative data to prove social impact
Qualitative data can prove social impact by showing clear, real-world examples of how a program changes people’s lives. The real game...

Peter Carswell
Aug 2112 min read


Are psychometrics past their peak? Rethinking organisational surveys in the age of voice and AI
Is it time to retire the traditional employee survey?
For decades, psychometrics have shaped how we measure engagement and culture. However, they’re missing the nuance of real human experience. Advances in voice capture and NLP now let us hear the emotion, uncover hidden themes, and adapt in real time. The future isn’t surveys or AI. It’s a hybrid that finally tells us both the “what” and the “why.”

Peter Carswell
Aug 137 min read


Surveys to Stories: The Evolution of Feedback
For decades, organisations have relied on surveys to gather feedback. Tick a box, rate on a scale of 1 to 10, add a comment if you have...

Peter Carswell
Jul 22 min read


Building Trust Through Transparency
Feedback collection is a cornerstone of engagement strategies, but what happens after feedback is gathered often determines its ultimate...

Peter Carswell
Jul 22 min read


Spotting Emerging Themes Early
Identifying emerging themes in feedback early can make a significant difference for organisations and communities. By spotting trends as...

Peter Carswell
Jul 21 min read
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